Business-Focused Product and Growth Leader
Accomplished product leader with a proven track record in driving the success of B2B and enterprise software products. Adept in product lifecycle management, new product discovery, and data analysis, consistently demonstrating the ability to formulate and execute innovative product strategies. Successfully led teams in creating and launching Minimum Viable Products (MVPs) and subsequent roadmaps, resulting in substantial revenue growth. Proficient in cross-functional leadership, user psychology, and segmentation. Holds an MBA and possesses a diverse skill set in AI, product management tools, and marketing. Brings strategic vision and hands-on experience to drive product excellence and market success.
Key Skills
Product Lifecycle Management
New Product Discovery and Launch
AI Agentic Systems
Product Optimization
Product Story Roadmapping
Experimentation and A/B Testing
User Psychology and Segmentation
Emerging Tech - Artificial Intelligence
Career Experience
AI PRODUCT LEADER
WE’LL SEE VENTURES | Dallas, TX | January 2022 to Present
Artificial intelligence software development consultancy focused on the ideation, prototyping, launch and validation of AI-based application businesses. Concentration on niche markets within “blue-collar” trade operations, transportation operators, and tour and travel concepts.
HVAC AGENT DEVELOPMENT: Blended my HVAC field experience with hands-on AI product work to design and ship structured diagnostic agents, build API-driven workflows, and deliver full web and mobile applications using Bubble.io no-code platform.
ANIMAL FEED OPERATIONS: Led the development of FeedTech—an enterprise platform for the animal feed industry that unified orders, payments, inventory, and dealer–distributor–manufacturer workflows, and layered AI-driven reporting on top to streamline operations across the entire supply chain.
BUSINESS UNIT PRESIDENT of BONFIRE
PARKHUB | Dallas, TX | August 2020 to November 2022
Reservation management, point-of-sale and payments platform for campgrounds and RV parks across the United States and Canada.
P&L MANAGEMENT: Increased ARR 100% YOY using payment processing partnerships, enterprise SaaS revenue models, and product feature development for value creation.
PRODUCT MANAGEMENT: Developed and launched add-on point-of-sale software products leading to a 50% adoption rate by new customers. Formulated and executed the strategic product roadmap, epics and user stories, customer knowledge base, and sales and marketing growth plan.
CHIEF EXECUTIVE OFFICER & PRODUCT MANAGER
BONFIRE | Dallas, TX | May 2016 to August 2020
Acquired by Parkhub in August 2020
Reservation management platform for campgrounds and RV parks across the United States and Canada.
COMPANY PIVOT: Recruited by investors to save a struggling startup once original founders were released. Restructured the business from the ground up, pivoting to a cash-flow break-even startup.
PRODUCT MANAGEMENT: Realigned product development by comparing product feature backlog to customer use cases related to adoption criteria. Relaunched software products and captured new customers within 90 days.
REVENUE GROWTH: Implemented B2B Saas revenue model, payment processing partnerships, and ad-hoc ancillary products to capture 22% month-over-month revenue growth. Partnered with payment processing providers to establish multiple streams of revenue based on mandatory use.
Education and Skills
Master of Business Administration (MBA), University of Tennessee, Knoxville
Bachelor of Business Administration (BA), University of South Carolina, Columbia, SC
Certifications: AI for Everyone (Coursera), Supervised Machine Learning (DeepLearning.AI)
Additional Skills:
Product Management: Jira, Github, Trello, Bubble.io, Asana
Payments: Point-of-Sale Hardware, Payment Gateways, PCI Compliance, NACHA
API Framework: OpenAI, Stripe, OpenRouter
Hobbies: Wakeboarding, Skiing/Snowboarding, Paintball, VR gaming, RPG Board Games, Irish Fiddle